Paid Social Media Ads
The Bulletin of the Atomic Scientists was a marketing client seeking support of a major announcement, the Doomsday Clock. The promotions for the announcement was both for the new countdown, as well as the celebration of its 75th anniversary.
The main objective of the campaign was awareness. While the Doomsday Clock was widely known on it’s own, it was important to reach further audiences and celebrate the clock’s significant anniversary.
The secondary objective was to increase the downloads of the 75th Anniversary issue published in their journal. To achieve this, Amanda ran paid X/Twitter ads, Facebook ads, and conducted an email marketing campaign.
Client:
The Bulletin of the Atomic Scientists
Skills Applied:
Paid X/Twitter ad, Facebook ad, email marketing, marketing analytics, client management
Social Media Ad Examples
The social media ads for this campaign were drafted, designed, implemented, and analyzed by Amanda. She created both the designs for the ads, as well as the copy. Below are some ad copy examples.
From Bulletin of the Atomic Scientists is the 75th Special Anniversary Issue, featuring new and archived articles highlighting accomplishments and major historic events related to nuclear weapons, growing energy demands, disruptive technologies, and more. [BITLY]
Bulletin of the Atomic Scientists is celebrating 75 years as a publication informing the public about risks from nuclear weapons, climate change, and disruptive technologies. [BITLY]
402,000 impressions,
with a click through rate of 4%
The X/Twitter ad ran for 2 weeks and yielded over 335,000 impressions with a click through rate of 3%.
The Facebook ad ran for 2 weeks and yielded over 402,000 impressions with a click through rate of 4%.
Email Campaign Example
The email campaign was drafted, designed, created, sent and analyzed by Amanda. This included creating the email layout, images, and drafting the copy.
The email was sent to over 13,000 contacts targeted at people within Taylor & Francis’s email database interested in or studying politics, international relations, global security, etc.
25% open rate with 6,000 opens,
and a 3% CTR with 760 clicks
The email was sent twice. The first send was to all recipients, and the second send was to those who did not open the first send.
The email had 6,000 opens yielding a 25% open rate, and 760 clicks yielding a 3% click through rate.
